VIDEO KILLED THE RADIO STAR, PELOTON KILLED BIG

Sorry, Not Sorry — The Shitty New Way to Apologize

Things I learned from Peloton

Amy Sea
3 min readJun 27, 2023

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Canva image adapted by Amy Sea

The sorry-not-sorry generation is thriving.

You can no longer expect a heartfelt apology anymore. Instead, what’s out there, after someone has hurt you, is the snarky derivative of an apology.

Sorry, not sorry!

I first heard it on a Peloton ride. Can I call it that? A ride? Where am I going?

Now that I’ve stopped paying for Peloton services and the Peloton mothership cut me off from their instructors, there’s a towel rack in my basement shaped like a bike. It’s not going anywhere. With or without me. So, is it a ride?

Sorry, not sorry Peloton.

I wonder if Sex in the City/ And Just Like That feels bad about killing Peloton. After they killed Big. Of all the ways to die, Sex in the City killed two birds with one stone. Do you think the writers of the show hated exercise?

What are those people who hate exercise again called? Lazy? Sorry, not sorry.

No, seriously, why would the writers do that to Peloton? Did they find a $2,000 bike that didn’t go anywhere offensive?

And what about Carrie, the star of the show who let Big just lie there?

Do you think Carrie felt sorry about not even trying to save Big? Just assuming he was dead. You’d think if you were obsessed with a guy for six seasons, you’d try to revive him. Maybe she changed her mind. Maybe he seemed like too much work.

I bet in real life Sarah Jessica Parker would have saved him in a heartbeat. She seems like a good wife. Is that still a thing or is that offensive to say? Does that just maintain the patriarch?

Sorry, not sorry?

There’s another angle to Carrie not saving Big. All serial killers have three names. Sarah Jessica Parker. Sorry, not…

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Amy Sea

100 X Top Writer, Editor— MuddyUm Editor, Breast Stories Editor-in-Chief — Comedian, Satirist, Humorist, Top Writer. Publisher of Breast Stories.